Qualitative Research

Cultural Identity Exemplification through Animated TVCs in Pakistan

Dr. Nida Ijaz, Dr. Aisha Saddiqa — Mon, 30 Sep 2024 00:00:00 +0000

Identification of identity is not only required for an individual, but it is equally essential requirement of a society or culture. Creating an individual identity is a challenge in today's world where the world has become a global village. Identity has two major types, first; social identity and second; cultural or national identity. Today, industries worldwide are using different mediums, which represent the cultural values of one country. Animation is not a new technique, but its diverse types and emerging techniques are new which can be seen in Pakistani corporate world. To compile the research, data has been collected from the research of prior researchers and from the secondary sources, which are available on the official websites and promotional published material. Content Analysis method has been used for the data analysis. The animation and main protagonists from the animation story, series, short film, and TVCs have very strong visual impact on the youngsters especially the children. Young generation covers the maximum ratio of being consumer in the corporate world. Animation also reflects the cultural values of a society, which is important for youngsters. It is important to have a better understanding of our own culture progressive growth. Pakistani cultural patterns speak for its rich cultural traditions and heritages. Pakistani culture has a very rich background based on the Mughal’s architecture, textiles, food, art and entertainment; these are very few examples, which makes it pop culture in present era. This research paper will discuss bringing cultural value in the advertisement will bring positive and good values among the coming generation.

An Overview of the Critical concepts of Aristotle (Reference to Urdu and Punjabi)

Sat, 24 Aug 2024 00:00:00 +0000

Aristotle's Poetics is a foundational text in literary theory. It primarily focuses on tragedy, analyzing its elements and purpose. He defines tragedy as an imitation of a serious action, complete and of a certain magnitude, with language embellished by various artistic ornaments, presented through action, not narration, and evoking pity and fear to achieve catharsis. Other dramatic forms like comedy and epic poetry are also discussed. The work's emphasis on plot, character, and thought as essential elements of drama has had a profound influence on literary criticism and playwriting.in this article , effort is made to analyze the key concepts of Aristotle, presented in his famous book Poetics.

Scientific Socialism and Economic Growth: A Mathematical Evaluation of State-Controlled Market Structures and Islamic Socialist Ethic

Muhammad Qamar, Khuzaima Saeed, Prof. Dr. Muhammad Shahbaz Manj — Mon, 30 Sep 2024 00:00:00 +0000

This article explores the intersection of scientific socialism, economic growth, and Islamic socialist ethics through a mathematical evaluation of state-controlled market structures. It begins by establishing the theoretical foundations of scientific socialism, highlighting its emphasis on collective welfare and resource distribution. The study employs mathematical models to analyze the efficiency and effectiveness of state-controlled markets in achieving sustainable economic growth while adhering to Islamic ethical principles. Case studies from various state-controlled economies are examined to assess the practical application of these theoretical constructs, focusing on the role of governance, accountability, and ethical considerations in shaping economic outcomes. The article further discusses the challenges and criticisms faced by state-controlled markets, particularly in the context of modern economic systems, and emphasizes the importance of integrating Islamic ethical frameworks to enhance legitimacy and social acceptance. The findings suggest that a synergistic approach, combining scientific socialism and Islamic ethics, can provide a viable pathway for fostering equitable and sustainable development in contemporary economic landscapes. This research contributes to the ongoing discourse on alternative economic models and underscores the need for interdisciplinary approaches in understanding the complexities of modern economies.

Exploring the Integration of Restorative Justice into the Criminal Justice System of Pakistan

Sat, 10 Aug 2024 00:00:00 +0000

The concept of restorative justice has recently evolved into a practical framework for criminal justice systems worldwide, as it offers new techniques to reduce recidivism and facilitate the successful reintegration of individuals who have previously committed offenses into the community. Currently, the criminal justice system of Pakistan is confronted with the problem of growing recidivism rates, which raises questions about the effectiveness of rehabilitation programs and the reintegration of offenders into society. The current study investigated the feasibility of integrating restorative justice practices into the criminal justice system of Pakistan to decrease recidivism and improve rehabilitation procedures. Through interviews with a wide range of stakeholders, including legal experts, correctional officers, religious scholars, and community development members, valuable insights were obtained regarding the perception, barriers to integration, and crucial measures associated with the integration of restorative justice in Pakistan. Findings support its role in rehabilitation, reconciliation, and community healing, suggesting it will help reduce the current recidivism rate. Cultural tendencies towards community dispute resolution could make integration easier, but barriers such as institutional opposition, resource restrictions, and social stigma also exist. Public awareness campaigns, focused education, and legal reform were among the recommendations by stakeholders. This study provides a foundation for future research and policymaking to establish a more equitable, effective, and humane justice system by shedding light on the difficulties associated with employing restorative justice in traditionally punitive systems.